Wedlake Bell advised the Marvesting group (headquartered in France) on its acquisition of Stellar Global Holdings Ltd (Stellar). The acquisition was made through the Marvesting group’s UK platform, Impact Field Marketing Group.
The Marvesting group is a leading field marketing solutions business, providing solutions that enable businesses to implement their omnichannel sales and marketing strategies across physical, mobile and digital channels throughout a customer’s journey. The acquisition of Stellar enables the Marvesting group to round out its service offering with digital expertise and to strengthen its geographical coverage in Europe.
The Marvesting group, which is owned by Alpha Private Equity (a Luxembourg investment fund), has established itself as the number 1 player in the French market, a position strengthened by the acquisition of the Addikt Group in March 2022. In addition, the Marvesting group initiated a pan-European development plan which was accelerated by the acquisition of Field Sales Solutions in the UK at the end of 2022 and P&R in the Netherlands in 2023. The Marvesting group now generates sales of €175 million.
Founded in 2019, Stellar is an omnichannel retail experience agency with a client list of prominent blue-chip businesses across all retail channels, including Sage and Samsung.
Alongside Wedlake Bell, the Marvesting group’s advisers included Proskauer Rose LLP (who provided French legal advice) and Eight Advisory (who acted as Financial and Tax advisor).
Wedlake Bell’s specialist cross-departmental M&A team was led by Partner Mark Tasker and included Senior Associate David Duhig and Associate Maria Nadarajah. In addition, Michael Ridsdale and Gemma Williams advised on corporate tax, Choy Lau on employment, Adam Betts on IP and commercial law matters, Esther Gunaratnam on data protection and Grainne McCourt on real estate.
Mark Tasker, who led the Wedlake Bell M&A team, commented: “This is our first acquisition for the Marvesting group, who we were introduced to following its acquisition of Field Sales Solutions. This acquisition reflects our growing international work for PE backed platforms.”