News | September 1, 2021

Suing for infringement of a descriptive trademark isn’t easy (Easygroup v Easylife)

IP analysis: This is the latest in the series of reported English court rulings on the so-called ‘easy+’ portfolio of trade marks. This case was brought in attempt to prevent a retailing business called Easylife Ltd and its director from using various brands incorporating the word ‘easy’. However, the claimant not only lost its cases for trade mark infringement and passing off, but also suffered the revocation of various of its UK trade marks on the grounds of non-use, and even the registration for easyJet itself took some punishment. Written by IP consultant Dr. Jonathan Cornthwaite, this article was first published by LexisPSL on 18 August 2021.

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